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Location:
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» Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Author:
Geoffrey A. Moore
Publisher:
Harpercollins
Category:
Book
List Price:
$25.00
Buy New:
$6.40
as of 2/9/2012 10:54 PST
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$18.60 (74%)
In Stock
New
(18)
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(93)
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(2)
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Seller:
chmpaseo
Sales Rank:
471,313
Languages:
English (Unknown)
,
English (Original Language)
,
English (Published)
Media:
Hardcover
Number Of Items:
1
Edition:
Copyright 1991
Pages:
224
Shipping Weight (lbs):
1.2
Dimensions (in):
9.3 x 6.1 x 1
Publication Date:
November 1991
ISBN:
0887305199
EAN:
9780887305191
ASIN:
0887305199
Availability:
Usually ships in 1-2 business days
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Also Available In:
Hardcover -
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Paperback -
Crossing the Chasm Pb
Hardcover -
Crossing the Chasm : Marketing and Selling Technology Products to Mainstream Customers
Paperback -
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
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Editorial Reviews:
Synopsis
The old method for marketing smart products - which basically amounted to throwing money away with both hands - makes way for a totally new game plan.
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