Letter to a Drug Rep

Dear Invanz Salesman,

While I appreciate the difficulty of being a salesman and wish you the best of luck peddling your product, don’t you think you are wasting your time in the Emergency Department?  I have no doubt that Invanz is a great drug.  In fact, we use a similar antibiotic in the same class for lots of things. But you are selling the wrong guys.  Most of us just use what’s recommended in the EMRA antibiotic guide (which is based on the Sanford guide).  We pick all of our antibiotics empirically, that is, without knowing the exact bugs with which we are dealing but only the reasonable likelihood of them being a particular species.  Once we get the cultures and sensitivities we can fine tune our selections but, and maybe they didn’t teach you this at your training seminar, these take a few days to cook and by that time the patient is out of the Department.   Although I sometimes have a nightmare that I have forgotten to check cultures or get the second set of cardiac enzymes, it’s only a nightmare.  I wake up, realize that I am in Emergency Medicine, roll over, and go back to sleep.

It’s kind of like those nightmares college students have.  You know, the one where you dream you have slept through an exam.

What you really need to do is suck up to the infectious disease guys because they’re the ones in the hospital who really get jiggy with antibiotic selection.  It’s their life.  They may care about the subtle nuances of this brand over that but we don’t, not really.  Sure, it’s a little bit cookbookish, thanks for pointing that out.  On the other hand I could pore over Sanford’s, the recent literature, and the internet and still end up with the same empiric therapy that I got from the EMRA guide.   If I have any doubts I can usually just speak with the pharmacist.  She knows her stuff and is happy to assist. 

And yes, I do know the mechanism of action of carbapenems.  Thanks for asking and stop trying to pretend you know more about infectious diseases than I do.  You’re a smart guy but you have a communications degree and four weeks of indoctrination by Merck.  You’re not a doctor.  You’re not a scientist.  It’s good to be enthusiastic about your product but only if the enthusiasm comes from a genuine interest.  Good salesmen have that kind of enthusiasm.  I worked with many of them in the Forest Products industry and when they talked about their company’s debarkers or lathes you could tell they knew the ins and outs of the engineering and sincerely believed in the superiority of their product.  It’s just a widget to you.  You have no more love for Invanz than you have for anything else.  You don’t use it yourself, you don’t know anyone who does, and once you make the sale you don’t care what happens.  It’s not like you’ll share any of the liability if I prescribe your drug over another one.

But isn’t that kind of the point?  Unlike other salesmen, you’re not really selling to your customer.  I’m not buying Invanz to sell later at a higher price nor do I use it myself.  Instead, you’re trying to hornswoggle me into forcing it on my customers, regardless of cost and regardless of efficacy.  Is it statistically better than the generic we use?  Who knows.  Maybe a little but then again, maybe not.  The glossy brochures which you brandish as though they were tablets from the Lord Jehovah Himself are not that convincing to anybody who understands a confidence interval, something that you clearly do not.  Not to mention that many of the new drugs coming on the market are either utter crap or the same drug with a new name to hang on to market share. Just add “XR” to the name and it should sell for a few more years.

I hardly ever prescribe anything other than generics.  I’m lucky that way because I don’t have to keep my patients happy to the extent that I cater to their whims.  Some of my patients, if you can believe it, eschew generic medications for the same reason they will not buy generic beer.   Beer is one thing but blood pressure pills?  It’s completely irrational, like obsessing over a brand of flour which, like most medications, is a commodity with very little to differentiate it in the market.  A beta-blocker is pretty much like any other and if I were poor, I’d rather pay ten bucks a month for a generic rather than $100 for a brand name or some fancy combination of two otherwise generic drugs. 

Now look, I am a conservative and a capitalist who is almost exclusively supportive of industry and big business on general principal.  If there’s one thing I can’t stand it’s whiney little pinkos who just want everything to be fair so they can have a cushy job in some useless socialistic government agency pushing papers and going to to seminars. I want to support free enterprise and competition and while I would love for Merck and Pfizer to have record sales and make their shareholders rich, this doesn’t mean that you get a free pass. Nor does it mean that you are entitled to the huge amounts of money in pharmaceuticals because you spend a lot on research and marketing.  Maybe the patent laws are stacked against you but we all operate in a restricted market.  You have your obstacles and I have mine. It’s just the ocean in which we swim.  The shark doesn’t rail against the abyss but instead finds more productive waters.  In other words, maybe we don’t need yet another permutation of the same drug but something original.

Another thing, I don’t like your crappy pens because, well, they are crappy.  Too big usually, and garishly colored.  As if I want to festoon myself with your brand logos anyways.  What am I?  A NASCAR driver?  Are you paying me to advertise your product?  I don’t think so.  Your crappy lunches?  Please.  I never liked them and as I eat for free at my hospital I have even less of an incentive to eat them now.  If I eat your lunch I have to listen to your cringe-inducing sales pitch which is almost as embarrassing as the time one of your colleagues tried to pimp our chief resident who politely handed him his ass in a bucket.  Hey, no doubt to be a resident is to feel stupid for most of the day but we’re really only stupid compared to our attendings and the experienced nurses, people with the qualifications and the credentials to either correct us or give us a little guidance.  You are not one of those people. 

Good luck.  Sales is a hard business.  I’d like to think your company knows what it’s doing by sending you around.  I rotated in a private physicians office and between the lunches and the free samples the doctors did write for a lot of your products so maybe you can sell medications.  I wonder if they felt obligated although I know for a fact they didn’t like you very much. 

Respectfully,

P. Bear, MD

19 thoughts on “Letter to a Drug Rep

  1. Oh, sales reps! I’ve worked in several industries so far, and I must say that pharma sales reps (with a few exceptions) are the worst of all groups of people I have dealt with.

    Pushy, generally unintelligent, and worse, they actually think they know what they are talking about.

  2. Dave G Pharm D says:

    Isn’t it great that we now have Soma 250? So if an MD just writes for Soma (which most customarily do), I have to waste everybody’s time and call to clarify strength. Pathetic. Keflex 750: Please, just get out of here. Any lame combination of antihistamine,decongestant,and/or cough suppressant that is already on the market: when is enough already? Pfizer has just recently introduced Xyzal 5 mg (levocetirizine). Yes, the levorotary isomer of Zyrtec (scheduled to go OTC after Christmas). What another waste of time and money. My pharmacy shelves are teaming with useless products. Thanks, Panda. Great Post. Dave

  3. i have no trouble with drug reps. for those doctors who feel offended by them, like Dr. Bear above, i guess he is entitled to pet peeves. for me, drug reps are of some use. i use a lot of their free samples on patients who are rather needy. i dont feel offended by drug reps because they are just tyring to do their job, whether or not they like it.
    we doctors are just very whiney.

  4. Administrator says:

    Free samples are not the best for poor patients. What they need are low-cost generics. Free samples are a way to lock patients into an expensive medication even if there are cheaper alternatives. Suppose they switch practices and their medication is no longer available? Suppose the manufacturer decides to stop giving it away?

    At best, free samples are really dicey way to manage a patient’s chronic health problems. At worst they are a cynical marketing ploy.

    Many prestigious medical centers which serve a large indigent patient population, such as Duke, prohibit or curtail the use of free samples.

  5. I find it a tad ironic that while reading your article on invasive marketing, I have to stop as a huge PANDA BEAR MD BROUGHT TO YOU BY BUY.COM banner spreads across the screen.

  6. Administrator says:

    Why? All you have to do is click the “skip this add” button and it disappears. I’m not against marketing, sales, or salesmen. I’m against deceptive marketing, high pressure sales, and ignorant, ineffective salesmen.

    A good salesman selling a good product at a fair price is essential to a market economy.

  7. Have you ever gone to a hardware store and gotten waited on by some old retired guy who works there because he loves hardware and is probably driving his wife nuts at home all day?

    Those guys can sell stuff. I wanted to mount something on a brick wall, and I swear. The guy got so excited about it. Before I knew it I was buying a drill bit (resisted on the new drill), mountings, a little paint to put on the mountings…. If I’d had more time he probably could have gotten me to buy some sealant for the bricks and maybe some mortar to fix up the pointing.

    That’s the way to sell something.

  8. Aw, tough love PB! Maybe next time they’ll send you a buxom former cheerleader who majored in communications, and you’ll like her better.

    Actually, that’s probably what they’ll do, since it’s obvious you hated this guy. Damn marketing department.

    I find if amusing that the pharma companies used to actually hire reps with a science background (some PharmDs even). They got wise to that when they realized that the any *thinking* the reps did might get in the way of the *selling*. So sad.

  9. My plan will ensure that the uninsured have access to healthcare and medications. I will make healthcare for every free and cheap! I will make sure that the big pharm companies don’t abuse the village..

  10. Hi, Panda. Long time reader, first time reviewer.. er, commenter. I had to post because you got posted on by what looks like advertising. Good post, but what’s the 08 thing mean by ‘don’t abuse the village.’ Maybe I’m not old enough to understand.

  11. “My plan will ensure that the uninsured have access to healthcare and medications. I will make healthcare for every free and cheap! I will make sure that the big pharm companies don’t abuse the village..’

    Get out of here. You already had four years in office.

  12. medstudent says:

    well… ertapenem has its uses. but i hate drug reps too.

  13. ProtonDense says:

    “almost as embarrassing as the time one of your colleagues tried to pimp our chief resident who politely handed him his ass in a bucket”

    LOL. I despise to no end when reps and ancillary staff attempt the pimp, especially young PA’s..Uggh

    I had a rep try to do this to me when I was a med student thinking they were being cool which did not impress the staff at all. I just stared at him like I was deaf until he sheepishly continued on

  14. TheProwler says:

    “which is almost as embarrassing as the time one of your colleagues tried to pimp our chief resident who politely handed him his ass in a bucket.”

    Now you have to tell us what happened here. Please.

    And if you like debarkers, you should check into a feller buncher. THAT is a sweet piece of equipment. Unfortunately, after plenty of time in landscaping and forestry, I can assure you that plenty of idiots try to sell those products as well. I do agree that many of them do truly know their product and why it is a good one.

  15. Administrator says:

    Well, yeah. But Raute won’t send an idiot to sell Weyerhauser a million dollar piece of equipment.

  16. Administrator says:

    I especially hate the minority pharm rep whose only qualification for their job is the skin of their color. You know who I mean.

     

    (Do I have to point out that this post is from a troll calling himself “Administrator?”  Seriously, I’m trying to keep this an “unmoderated forum” but this depends on you, the readers, policing yourselves and not acting like fools in somebody else’s house. As I am paying for this particular slice of Yahoo’s hard drives from which my pages are served, it is indeed my house, not yours, so you need to act like a guest, an inbred, illiterate guest but a guest just the same.-PB)


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